We urge you to find three or four people you can use to help you develop as a marketer and as a business professional.
In an earlier article we discussed Maslow?s Hierarchy of needs. The highest human need is the Need for Self-Actualization. Many of the people you will chose as Mentors have ?made it? in their field. Don?t just think in terms of captains of industry or tech-gurus, here. Ordinary people that have made it include successful teachers or parents or that small business owner down the street. The point is that these people are accomplished in their fields and one way they can feel good about themselves is to pass on a bit of a legacy to the rest of humanity.
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